50 years ago, when Opticom was incorporated, we knew we wanted to do more than sell cameras and other types of video monitoring equipment—anyone can do that. You can buy cameras online with a few clicks without ever talking to the seller. 

But at Opticom we set out to be more than a hardware seller.

Here’s why.

Video Monitoring Technology Has Come a Long Way

…and we saw this coming even 40 years ago. We knew that technology was going to evolve incredibly fast and that soon enough monitoring will be much more than watching blurry black-and-white videos on a VCR.

From smart access control systems to smart cameras, today’s monitoring industry is complex and oftentimes complicated, especially when it’s not your core competency. 

So we knew that our customers needed more than pretty packaging and a catchy tagline to choose the best solutions for their business. We also knew that each industrial facility has different monitoring needs. 

Some Industries Need More Support than Others

At Opticom, we specialize in helping sawmills, mining companies, food processing plants, and other industrial and commercial facilities identify, install, and leverage the best video monitoring systems. 

In sawmills and mining facilities, safety and security are crucial. Food processing and packaging plants also have strict safety and security requirements, but their biggest challenges are related to food safety and to avoiding contamination.

All three of these industries are heavily regulated and the monitoring equipment they install has to adhere to national or international standards (depending on the country where they operate). Those standards can change at any time, with little or no prior warning.

As you can imagine, we have quite a responsibility to our customers. And we don’t take it lightly.

We want our customers to thrive, so we can’t just sell them all the same equipment and be done with it. At Opticom, we always make sure that each of our systems is customized, installed, working right, and meeting (ideally exceeding) expectations.

A Human-Centered Approach to Video Monitoring Solutions

In the span of our 40 years providing video monitoring equipment and expertise, we’ve come a long way. Our products meet the standards and the needs of the most demanding industrial and commercial applications, innovating as technology has rapidly evolved.

We take pride in our products, which we’ve meticulously designed and improved to withstand harsh environments, meet explosion-proof requirements, and work for our customers around the clock. 

But there is one thing that makes us prouder than our high-quality cameras: our approach to customer service. While it would be easier to let our customers mix and match cameras and monitors to build their own system, we take the more complex, but far better-performing approach.

We always take the time to identify challenges and needs for each customer and put together the monitoring system (cameras, mounts, monitors, brackets, networking, connectors, storage, and more) that they really need.

Why?

Because it’s often easy to overlook features that may be useful in a certain environment. For example, sawmills are high-vibration, noisy, dusty environments. They need cameras that can handle all of these. On the other hand, a food processing plant may not be as dusty, but it has other challenges, like humidity and cross-contamination risks.

Without knowing the exact specifics of both the environment you need to monitor and the equipment you plan on buying, you may end up purchasing equipment that can’t function in your plant. Or, on the contrary, overspend on features you don’t really need.

Thus, at Opticom, we make sure that each customer gets exactly what they need, nothing more and nothing less. We do this through a combination of direct sales partnerships with carefully curated distributors that share our values and commitment to quality and excellent customer service as well as direct sales with our Opticom experts.

To us, the safety of your personnel and your business is our highest priority. This is why, when you choose Opticom products, you get more than a reliable, top-quality monitoring system. You get a partner that can help you make the most out of your investment.

Want to see our customer service in action? Get in touch—we’d be happy to discuss our range of video monitoring systems and see if they are a match for your facilities.